Shirin Abdulrazak has a three-decade history as one of the UAE’s first female entrepreneurs. Her impeccable track record in retail, beauty and service industries speaks volumes for the company’s achievements to date. Her knack for creating and sourcing new business ideas has boldly steered the company through many years of success. Shirin continues to mentor and advise every team member across the company.

Sara Abdulrazak has taken Sisters Beauty Lounge from strength to strength since joining the business in 2008. After graduating in Business Management from Bentley University, a leading business school in Boston, United States, Sara has guided the brand through an era of fantastic growth and development. The company has grown from one to seven top-of-its-class salons throughout the UAE in a single decade. Sara successfully managed the process of acquisition of SBL to a top regional investment company, which has enabled the brand to reach new heights.

Hind Abdulrazak joined the company after almost a decade in Dubai’s very own success story; Emaar Properties. Hind played a major role in the launch of Emaar’s iconic projects such as The Address, Arabian Ranches, Emirates Hills, and the famous Burj Khalifa, to name a few. In 2012, Hind successfully created and launched the most recent addition to Audax’s portfolio – Caboodle Pamper and Play. Caboodle is an interactive facility for children to enjoy edutainment, grooming and fun family time, all under one roof. Hind has grown the brand’s footprint into three UAE outlets and successfully franchised the brand in the GCC.

Rasha Abdulrazak sits on Audax’s Advisory Board and is a key decision maker for the overall group’s strategies. Rasha’s background in Dubai’s finance and business sectors lends a hand to the company’s overall success and growth.